Can you believe the holidays are already here? Before you know it, we’ll be getting ready for Thanksgiving dinner and Black Friday shopping! This brings up the topic of in-store events and why they are important in growing sales and establishing customer loyalty. When customers visit your store, they make the decision to shop with you, so along with having excellent customer service, try having a few in-store events to show your appreciation.

What are the benefits of in-store events? Check out our ideas below!

Meet New Faces

During the holidays, people travel to visit their families possibly looking for unique gifts. Having an event, such as cookies and hot cocoa with Magnolia Lane‘s ceramic “Cookies for Santa” plate, can increase the foot traffic in your store leading to new customers. Want to step it up a notch? Offer fresh, warm cookies while customers shop and look around!

Cookie for Santa Plate

Establish Brand Loyalty and Awareness

When having an event, shoppers have the opportunity to linger and get to know the products you carry. For instance, they may want to add some finishing touches to their holiday decor, so adding products from Michel Design Works will definitely bring holiday cheer to their guests!

Increased Sales

In-store events are great opportunities to increase your sales, especially during the holiday season! Shopping can be tiring, so use this chance to have a mini-pampering event for both men and women. Do an in-store demo with the Honestly Margo Serenity collection or let the guys experience the winter essentials from Dr. Squatch. Getting the customer to experience the product, increases the chance of them purchasing it.


Encourage Your Customers to Share Their Experience

If you normally don’t use social media (Facebook, Instagram, etc.) to promote your business, now is the time to start doing so. Promoting your event before, during, and after via social media, will give your business 10x more engagement. Get your shoppers involved too by having them share their experience using a special hashtag (for example #Christmas2023), tagging your business in their posts/videos, and offering them an incentive when they do, such as 10% off their next purchase.

After reading these tips, we hope that you feel better prepared to start having in-store events!